ft., while offering the familiar layout and shopping experience as the Company's free-standing golf shops. We believe they are the perfect complementary retailer to our expansive sporting goods business and we look forward to seeing them surprise and delight customers with their first-class array of products and customer service," said Jeff Stollenwerck, Sears Holdings' president of Real Estate.Įach Edwin Watts Golf Shop housed inside a Sears location is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. "Sears Holdings is very pleased to welcome Edwin Watts Golf Shops into our Sears locations. "We chose to partner with Sears based on our strategic need for a mall-based retailer with a national footprint, as well as affiliations with leading brands such as Craftsman Tools and Nordic Track, which strongly align with the golfer demographic." "This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game," said John Watson, Chief Executive Officer, Edwin Watts Golf Shops. Following the initial openings, eight additional Edwin Watts Golf Shops are slated to open at Sears store locations in Maryland, Illinois, New York, Florida and Kentucky. The first Edwin Watts Golf Shop is scheduled to open in the Murray, UT Sears location by May 31, 2010, and will be followed by openings at Sears store locations in Hicksville, NY Falls Church, VA and Friendswood, TX. As a result, Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide. based "store-within-a-store" retail model for the golf industry. Select Sears Stores Nationwide To House Edwin Watts Golf Shops, ProvidingĬustomers With A Service-Based, Interactive, In-Store Golf ExperienceįORT WALTON BEACH, FL, April 22, 2010…Sears Holdings (NASDAQ: SHLD), one of the nation's largest broadline retailers, today announced a multi-year agreement with Edwin Watts Golf Shops, LLC, one of the world's largest specialty golf retailers, to establish the first U.S. Sears & Edwin Watts Golf Joins Forces To Create Golf Industry'sįirst "Store-Within-A-Store" Retail Model
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